Seminar Presentation on Sales Agent Strategy

'How to Succeed with Sales Agents'

Presented by either:
Paul Brown, MD & Founder of AgentBase

Jeff Way, Sales Agent, & AgentBase Sales Agent Recruitment Consultant

John Plaster, Sales Agent, & AgentBase Sales Agent Recruitment Consultant

**New Improved Formula!**


Now includes:

  • More Time (now a full day)
  • Restaurant Lunch
  • Planning Workshop
  • Free Support Pack

Are you considering the use of sales agents, but have lots of unanswered questions?


Would you like to:

  • Understand the basics & process of sales agent recruitment & management
  • Be able to make an informed decision as to whether sales agents are the right route to market for you
  • Benefit from 19 years of hands-on experience of actually and successfully recruiting and managing agents

Would you like:

  • A balanced, strategic view that explains the pitfalls as well as the obvious benefits?
  • All the key factors for success?
  • Impartial advice from the market leader who maintains the most extensive contact base of sales agents?

Support Pack

  • Contents:
    • Agent Strategy Guide
      • comprehensive 80 page guide on all you need to know about sales agents (written by Paul Brown, MD & Founder of AgentBase))
    • Strategy Plan Proforma
      • your simple written statement of all key aspects of your plan
    • Legal briefing
      • concise but thorough summary of the Commercial Agents Regulations (CAR)
    • Legal Q&A
      • your shortcut to understanding the CAR and how they affect you
    • Agent Interview Checklist
      • ask prospective agents all the right questions
    • Advert Form
      • simple and quick route to formulating adverts that attract agents
    • Agent Information Checklist
      • ensure you send the right information to prospective agents
  • Further details available on request
  • Formerly charged extra at £99 + VAT

Course Objectives

  • To give you a working understanding of the nature of doing business with sales agents
  • To help you towards making decisions as to whether sales agents are a viable route to market for your business.
  • To equip you with a clear understanding of all the main elements of an effective sales agent strategy.
  • To give you a route map of how to successfully recruit & manage sales agents, avoiding the pitfalls.
  • For you to leave with a completed action plan

In summary, we will give you the knowledge and tools required to formulate and implement an effective and successful sales agent recruitment and management campaign.

Please note: This is NOT a sales platform for AgentBase. We will NOT attempt to sell you any services (unless you specifically ask). We pride ourselves on honest, factual, thorough and objective content.






  • Introduction
  • Legal Aspects
  • All About Sales Agents
  • Essentials Of A Successful Sales Agent Strategy
  • Sales Agent Recruitment
  • Sales Agent Management
  • Motivation & Incentives
  • Control
  • Channel Conflict
  • What Agents Are Looking For
  • The Agency Package
  • How Far Will Agents Take You On Your Journey?
  • Summary
  • The Next Steps




  • The aim is for delegates to leave with a completed action plan
  • Pre-seminar questionnaire sent out to all delegates for completion before seminar
  • Senior AgentBase consultants in attendance
  • Work with your existing AgentBase contact where possible
  • We will deal with your individual situation, answer your questions, and guide you forward


Details & Cost

Location:  Kenilworth, Warwickshire, UK
Full day (start 10.30, end approx. 4.30pm)
  Restaurant buffet lunch, unlimited refreshments, course notes, support pack, workshop.

Next Events:

Date Presenter

Monday 11th Sept 2017 Jeff Way
Monday 23rd Oct 2017 John Plaster
Monday 27th Nov 2017 Jeff Way



£295 per delegate*

Discounts for multiple delegates

*Includes £150 'future spend' credit (please ask for details)



It was great to meet you and thank you for organising such a brilliant seminar. We both thought it was really informative, clear, educational and very, very well planned and executed. I have come away from the seminar, understanding better the many aspects of taking on a sales agent for my clients and I will definitely recommend that they look at your website and that they put any advertising for agents, through your company. Thank you all for such an informative and interesting day, it was one of the best events I have been to, extremely well delivered and interesting throughout the whole subject, which is exceptionally unusual!

'We came to the seminar yesterday not really knowing what to expect and, to be frank, were a bit sceptical regarding the benefit. We left with a completely different attitude. I know (my colleagues) took a lot to think about away with them and I thoroughly enjoyed the day.


'The seminar was very informative and helpful for someone who has not used agents previously and is looking to grow a business using sales agents. Seminar was well presented with good examples and summary'
'Very good seminar. I learned far more than I expected'
'I felt the course was well delivered and contained the correct information.'
‘I went to the day not knowing what to expect, since I did not know much about agents. I found the whole day incredibly interesting and very informative. All aspects of dealing with agents were presented in an easy to understand format. Questions answered clearly and with a wealth of knowledge and experience. I would recommend the seminar wholeheartedly.’
'Thank you - very well presented. Great wealth of practical knowledge - based on your own experience!'
'Really thought-provoking! A great insight into the philosophy that drives a sales agent.'
'Real eye-opener. Loads of very useful info, and has changed my outlook.'
'The seminar was professionally presented and I felt that I was fully educated in the 'art' of sales agents and how to approach the subject. I would be more than happy to recommend this course. I now feel confident to move into this area with my business, especially as I know I have the support of AgentBase.'


'Excellent, helped a lot...'


'Excellent. Management of principal's expectations was very good indeed. Well worth attending - I enjoyed it''


Many more testimonials and endorsements available on request.

Our Clients are saying...

"I have engaged AgentBase to assist me in both recruiting agents and in advising me on existing agents contracts. The advice received from Paul in both cases was precise, insightful and led to strategic decisions being taken based on facts rather than guesswork..."



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